Email marketing campaign for MetLife, a life insurance company, one of the largest global providers of insurance programs.
Brief
The client reached out in need of copy for an email marketing campaign, meant to promote their new life insurance. Their main concerns were to sell a product directly related to a sensitive topic, always focusing on the positive aspects and all the benefits that came with subscribing that particular insurance.
Inspiration
Protect your loved ones
This project was made in partnership with the design agency in charge of the layout, so that the copy and the design would go hand in hand and convey the same message: think of your loved ones future, make sure you take care of it. I opted to present all the benefits using a topic list, to keep it simple and straightforward, and wrote the copy almost as a caption of the layout with 3 keywords in mind: care, love and future.
Result
Design: Supermoon Digital Agency