Newsletter for the short term rental company Neighbourly Lisbon, to announce the launching of a new breakfast basket service.
Brief
The main goal was to present a new breakfast basket service to guests that had already booked, leading them to get in touch to learn more about this new service – only after this step the product itself would be promoted, as it would be a customized product.
Inspiration
Breakfast is on the table
I adopted a friendly and fresh tone, usually used by the brand, and appealed to the imagination, painting the picture of the perfect wake up, while on holidays. Since the purpose of the newsletter was not hard selling, in a direct and explicit way, the content was mostly focused on providing information.
Result
