Text about the concept of Leader Coach, with illustrative examples, for the blog of a company selling a Human Resources management software.
Brief
There were two very clear requests: writing an article that was “quality content” in terms of SEO and that sold the company’s product, without being aggressive.
Inspiration
Leader Coach
After an in-depth research on the topic, the article was developed according to all SEO best practices: around 2000 words, focused on a main keyword, including some secondary keywords, internal and external link building and tailored meta information, to highlight the main concerns.
Simultaneously, references to the company’s product were included, exemplifying how they could improve a company’s performance and always making the connection with the main theme of the text.
Result
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