Article aimed at Human Resources professionals, published on the blog of an HR management software company, about behavioural interviews.
Brief
The client requested an article well developed in terms of content, with practical tips, guidelines and techniques that their target could put in practice . It was also asked to promote the company’s products and to refer to other articles already published on the same blog.
Inspiration
Behavioural interview
I carried out a research on the topic set by the main keyword, as well as an analysis of the client’s blog, in order to verify which content could be referenced.
After this preliminary work, a text was developed with a strong focus on internal link building (to existing content and to products) but not neglecting the remaining fundamental aspects to obtain a good score in terms of SEO: having an extensive article, with good density of keywords (main and secondary), clear and brief phrases, blocks with no more than 300 words, also external link building, etc.)
Result
© design: Factorial