Email marketing campaign for the brand Credistar, a brand specialised in selling different types of credits and loans.
Brief
The client’s goal was to send a newsletter to attract new customers, having specifically requested that the copy should not focus on any particular product and should introduce the Credistar brand. It was also requested that, despite the campaign being sent at a time when we are still facing the pandemic, no reference to it should be made.
Inspiration
Keep your finances in order
Since the target audience was quite broad and that it was requested that the newsletter should not be related to any current event, I decided to focus on the brand’s strengths and appeal to a feeling of recovery, freedom and carefreeness, which, in general, the vast majority of potencial customers aspired when the campaign was launched and that the brand could provide them.
Result
Design by: Eat Your Cake