Participation in the non-profit project #contagiolocal, created to promote small businesses and local commerce on social media.
Brief
The project was born of the idea of the teacher/researcher Graziela Sousa, and aimed to give visibility to Portugese brands and traditional commerce, as a way of supporting family businesses and small companies. Therefore it was requested to develop short posts that would showcase stores, services or national products.
Inspiration
My shop around the corner
Since the most important factor was the closeness, both in relation to the promoted businesses and in relation to the audience, to which they would be presented, the tone I used was personal and intimate, telling and sharing short stories or explaining the origin of the relationship, mostly on an emotional level, with the local shops I chose to promote.
Result
